Roll-call for ISB Class of 06

Read an article about the Class of 77 from IIM-A in today’s Brand Equity supplement. Here’s the who’s who from that class… Vindi Banga – Unilever, Rama Bijapurkar – Independent Market Strategy Consultant, Arvind Wable - ED & CEO, FCB-Ulka, Atul Sharma – Burger King, APAC, Javed Usmani – Executive of the PMO, Anand Halve – Chlorophyll.

I know that most people from non-marketing and non-advertising fields have never heard of these names. Neither had I, before reading the article. But the point is that all of them are dominating their chosen field and how!

So where’s the illustrious Class of 06 going to be, 20 years down the road? Here’s my take on the likely positions of just some of my peers from ISB…

Mandy – will be teaching Branding in some god-forsaken university through his ultra-bright fluorescent PPTs (yes he will still be using PPTs!) and getting orgasmic about his latest theory on brand valuation.

Warikoo – Will be running a massage parlor for female gorillas on the beaches of Africa (only Africa may have unexplored beaches then). He will have special bunker-beds so that he can massage 5 of them simultaneously. And the song in background will be… yeh hai meri kahaani

Pawmee – will be rearing chickens on his farm, after having tried his hand at being a suave marketer, a gigolo, the next Shahrukh Khan of ISB, sarpanch of Belgaum, an F1 race driver, an author, etc, etc.

Kapil Sharma – without any doubt, he will be the leading porn star of the age. He would have patented his special dance moves by then and would be earning royalty from ISB Campuses across the world where he would be conducting the course “Leadership lessons through dirty dancing”.

Suzie – would romancing her 200^th boyfriend while simultaneously juggling the demands of being the CEO of her realty firm, launching her own line of clothes and writing the most (in)famous weekly gossip column ever.

Chotu – will be running a special school for adolescent boys from Ujjain so that she’s never in short supply ;)

Mitika – will be doing something nobody can predict. If you can predict, you don’t know Mitika!

And that’s what I call DIVERSITY!!!